Suppliers
- Advertising opportunities
- Historical promotional reporting
- Brand development
1. Advertising opportunities
Online advertising in the UK is rapidly growing in popularity and is set to become bigger than radio by 2007 (Source IAB). Marketers are increasingly seeing On line as being a key part of their total media campaign. So, if you are a FMCG manufacturer or retailer, FixtureFerrets.co.uk could be just what you need!
Why advertise on FixtureFerrets?
- Advertising on FixtureFerrets.co.uk allows you to optimise your brand message cost effectively.
- The site is targeted, appealing to promotionally aware UK shoppers.
- FixtureFerrets. co.uk achieves a high level of site visitors, which repeat visit regularly each month.
- FixtureFerrets.co.uk is flexible and can customise to meet your requirements.
The possibilities from FixtureFerrets.co.uk
Here are some suggestions:-
- You can advertise your brand, product or company via banner, button, skyscraper advertisements or text links across the whole site or within a specific categories, retailer pages , or on a promotional type page eg BOGOF or Price Reduction
- You can sponsor a keyword within the search facility so that if someone searches on say 'beer', and you are a beer supplier, your brand message will be displayed including a graphic.
- Sponsor our regular newsletter, which can be branded with your message alerting our members to say, a newly introduced brand including a link through to your website or a message advising of a major national promotion.
The benefit to your business:-
Your communication will be highly targeted towards promotionally aware Food & drink shoppers, ideal for special promotional offers, new product introductions and range extensions.
Help build awareness of your brand On line cost effectively relative to Off line media.
Sponsorship of specific categories or individual brand keywords to further reinforce your brand message, ideal if you are listed in the multiple grocers. Links can drive traffic to your website to further build brand awareness.
2. Historical promotional analysis
Fixture Ferrets.co.uk has a database of past promotional activity by brand, category, retailer, and promotion type, going back to 2002.
The benefit to your business
You will have a record of past promotional activity for specific brands or for particular category.
· The information can be used to gain a better understanding of your own and competitor historical promotional activity (and strategy) covering the timing of the offer, the promotional mechanic, pricing & depth of discount.
3. Brand development
Fixture Ferrets.co.uk has an 'opt in' database of registered users and members who are looking for offers and savings on their preferred, named brands and products. It is possible to segment the database by demographics, shopping preferences and be specific at a brand or product level. You will be able to work through FixtureFerrets.co.uk to offer our Opt in database relevant messages, free samples and on line research questionnaires.
The benefit to your business
The database can be segmented for running sampling campaigns to help introduce new products
Conducting research On line is cost effective and quick suitable for canvassing opinions on trends and testing ideas and concepts for potential new product launches.
Relevant promotional messages will be targeted and more likely to be of interest and actioned to the opt-in database.
Is featuring on FixtureFerrets.co.uk costly?
We would like to work with you! Our rates are competitive relative to both traditional Off line advertising and On line advertising. FixtureFerrets.co.uk is flexible and we can tailor our service to meet your requirements.
Let us know what you would like to do!
Please complete the form below - Thank you.
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